House of Bols Cocktail & Genever Experience is a place where visitors can discover everything about the world’s oldest distilled spirits brand Lucas Bols, in Amsterdam since 1575. House of Bols is an interactive experience into the dazzling world of cocktails and bartending, as well as a discovery of the traditional Dutch genever as a cocktail mixer. The multisensory experience takes visitors on a spectacular adventure of taste, smell, images and sound. House of Bols is the winner of the prestigious Dutch Design Award for Best Exhibition & Experience in 2007.