THE CLOUD // hector ouilhet

juin 23, 2008

Hector Ouilhet a designer/researcher at the ‘MIT mobile experience lab’ informed us of the lab’s recently
unveiled project ‘the cloud’.

An organic sculptural landmark that responds to human interaction and expresses context awareness using
hundreds of sensors and over 15,000 individually addressable optical fibers. constructed of carbon glass,
spanning over four meters, and containing more than 65 kilometers of fiber optics, the cloud encourages visitors to touch and interact with information in new ways, manifesting emotions and behavior through sound and a dichotomy of luminescence and darkness.

Located in downtown florence outside the fortezza da basso. the cloud is part of the ‘redesigning fashion
trade shows’ project that pitti immagine launched with MIT mobile experience lab in 2007. it is a long-term project that will creatively rethink the trade show concept and will propose innovative technologies, perspectives and sensory experiences for fashion trade shows.

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