BEYOND THE VALLEY

février 8, 2008

Beyond the Valley® is a creative community in the centre of London that supports and promotes emerging new talent across the fashion, art & design industries.

HOW IT STARTED…
(ou comment en prendre de la graine!!)

Oct 2004 – The Valley opens at its first location 26 Ganton Street, with the interior modelled on an old Hicktown drug store.

April 2005 – Beyond the Valley wins Shell Livewire ‘Young Entrepreneur of the Year’ Award for London South area

May 2005 – First temporary travelling ‘guerrilla’ store launches in Helsinki, Finland, with thanks to Contra Integrated Services. The Helsinki Exchange
unit open for 8 weeks in Bulevardi 1, showcasing work from 50 of our Valley’s London designers.

July 2005 –The London Valley moves! After only 10 months in the original space, we move to a larger unit around the corner on Newburgh St.
Two rooms for retail, plus space for a gallery, showroom and office.

August 2005 – The team are invited to talk at the new Pecha Kucha night, Wed 31st @ICA.

Sept 2005 – Beyond the Valley open their first concession ‘Dark Side of the Valley’ in Topshop Oxford Circus, with an exclusive selection of womenswear and accessories. Decked out in true Valley style with swarms of birds hovering above our offerings and a rather sinister looking tree right in the middle of the shop floor.

Oct 2005 – The second phase of the Helsinki Exchange comes to London: 25 Finnish artists and designers debut their work in 65/69 Broadwick St, with thanks to Contra, Lahti Institute, Finnish Institute London & the Finnish Embassy. Mon 10 Oct – Sat 29 Oct.

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